The First Rule: Own It


The Rules of the X Project

There are 20 total rules. You will quickly notice that every rule is numbered as the 1st rule. This is because if you give someone a list of rules they will view #1 as the most important and all the others just follow behind it. Most people will lose interest in them by 3 or 4. So every rule we have is the 1st rule because they are all equally important. If you are given a list of things to do to accomplish a goal and you skip even a single step the whole thing can fall apart. Same goes for our rules. They will be released one at a time, but you could read them all in an order and find that each one is just as important as the next.


Own It

It’s you, take responsibility. Don’t run from it. Don’t hide from it. Don’t apologize for it. Don’t dish it off to someone else. Don’t turn attention away from it. Don’t regret it. Don’t be ashamed of it. Take pride in it. Take pride in yourself.

Own your weaknesses. Do not remove yourself from your weakness and perceived failures. When you do so, you give away your power as if the cause is something outside of your control. Excuses like “Well, he is good at that” or “She has more of this” separate you from the outcome. Someone is better than you at something for one reason and one reason alone. They have worked harder than you at it. It is that simple. “I don’t have the time” and “I don’t know how” are excuses. If you don’t have the time, make the time. If you don’t know, learn about it. Its time to create the things that you want.

Maybe today someone crushed you during a running workout. You can view it in one of two ways. You can say “well they are a good runner”, implying that they beat you because of their natural born ability to run. Maybe you were not gifted with the running gene. Or, the second way to view the situation, which also happens to be the truth, is to admit that you were beaten on the run by someone who has worked harder than you at running. They put in the time, the effort, the sweat, endured the pain and carried themselves to where they are. They earned every step and every second that they beat you by. OWN THAT. Admit it and face it. By acknowledging that we are not as good as we would like at something because of the simple fact that we have not worked hard enough at it is a very empowering view. It implies that we have to ability to do that which we want to do, all we have to do is put in the effort.

At the same time, own your strengths. Do not remove yourself from the things that you accomplish. Never chalk it up to luck, never down play something by insisting that you had some sort of advantage over anyone else. Work is the only way to get what you want. Never forget that and never let anyone else believe you did something without putting in that work. You are hurting not only yourself, subconsciously, but you are also hurting anyone who believes you because they will start to believe that they can only do what you did if they had that special gene that only you posses. “Well I am a good running” is a total copout. You try to remove the responsibility and influence you have over your accomplishments. It does not matter if you are older, or younger, or bigger, or smaller, or stronger, or faster. If you put in the work you will get the result.

You are capable of amazing things. There is no such thing as a talent gene. No one is born with any natural gifts that no one else possesses. God-given-gifts is a total myth. You are whatever you make of yourself.

Own it.


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